If you
understand the need to be different in your marketing, the critical question
becomes: “How can I be different?”
Owning a successful marketing company means you have a lot of friends ask you
questions about marketing. I created this site to hold six papers that I send to
people on marketing. The key is to make yourself different. As we move to a
global economy there is a niche for everyone. The best way to do that is to not
follow what everyone else does but to figure out what makes you, your nonprofit
or business different and focus on that. That is really the theme of the
difference marketing papers.
So I hope this helps you. –Ken Breivik
P.S. – If you need help with your marketing please contact us at Nehemiah
Communications. For over 15 years we have helped grow both nonprofits and
businesses. Visit us at:
www.nehemiahcommunications.com
Many nonprofits and businesses have competing or similar organizations in
their area. On the surface, it seems like most organizations of similar purpose
are for the most part identical. Churches seem the same. Builders, car repair
shops, dry cleaners, charity thrift stores all seem generally the same. One of
the biggest struggles that business and nonprofit owners have is identifying how
they can be different from their competitors. There are hundreds of ways that these organizations can separate themselves
from the pack, but here are the six ways we find to be the most successful.
Read Our Paper
on How to Make Yourself Different
Read our Paper on
Branding
Read our Paper on
the New Demographic
Read Our Paper on
Marketers
Read our Paper on the
New Economics
Read Our Whitepaper on
Events
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